【Academic Exchange】Experts and Industry Representatives Discuss Market Research and Marketing Innovation in the AI Era

(Correspondents: Yu Shiyi and Zeng Zihan) On November 1, the 2nd Forum for Marketing Scientists and Marketing Engineers and the 2025 Annual Meeting of the Data and Market Research Committee of the China Marketing Association of Universities (CMAU) were held at Wuhan University. The event was hosted by CMAU and organized by the School of Economics and Management at Wuhan University, under the theme “Market Research and Marketing Innovation in the Age of Artificial Intelligence.” Nearly 180 experts, scholars, and enterprise representatives from China and abroad participated.

During the plenary reports, multiple scholars delivered presentations aimed at addressing the key challenges of market research in the AI era and stimulating academic momentum for high-quality marketing development through multi-dimensional analyses of marketing innovation.

The meeting released the Blue Book on Marketing Scientists and Marketing Engineers 2.0. Based on 110,000 enterprise recruitment records, the Blue Book identifies six core job categories and defines the training goals for “50,000 high-quality marketing professionals,” providing guidance for the future development of a marketing talent system.

(Photos: School of Economics and Management; Editor: Zhao Jifan)